ABSTRACT
The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek and adopt innovative practices in order to address the increasing demands of consumers. This study focused on internet marketing and performance of small and medium enterprises in Lagos metropoli. The study objectives were to establish the extent of internet marketing application by SMEs in Lagos metropoli, to determine the challenges faced in implementation of internet marketing by SMEs in Lagos metropoli and to determine the impact of internet marketing use on the performance of SMEs in Lagos metropoli. The research was a descriptive survey and used a sample size of 90 SMEs. Primary data was collected using questionnaires from the top management of the SMEs. The collected data was analyzed using frequencies, percentages, means and standard deviation as well as factor and regression analysis. The study established that internet marketing was used at a moderate extent, and that certain challenges affected the SMEs ability to apply internet marketing. Most SMEs agreed that the greatest challenge in application of internet marketing was the fear of losing their current customers who were not able to access internet. The lack of finances to invest in internet marketing integration as well as lack of skilled IT personnel topped the challenges highlighted in the study. Internet marketing had a positive impact on the performance of SMEs. Social Media and websites were the most applied forms of internet marketing. There was increase in profitability, increased market share and an ability to expand their market growth. The firm’s image was enhanced, an increased competitive advantage as well as more loyalty and access to new markets as impacts of using internet marketing by these SMEs.
ABSTRACT
There is the global recognition of the importance of expectations in the conduct of monetary policy, which...
Background of the study
Flipped learning is a type of blended-learning approach of instruction. It prom...
ABSTRACT
The non-implementation of risk management techniques constitutes a lot to most of the project failures encountered nowadays. Thi...
ABSTRACT
The topic of the study is causes of occupational change in secretarial profession – A case study of Insti...
Abstract
This study examined the influence of government policies on broadcasting, Abuja. It argues that, conflicti...
ABSTRACT
This research is aimed to evaluate stability of the slope of newly constructed railway embankment along Lagos-Ibadan rail line....
Abstract: THE RELATIONSHIP BETWEEN LEAN ACCOUNTING PRINCIPLES AND WASTE REDUCTION TECHNIQUES
This research investigates the relationship...
ABSTRACT
The study investigated the effect of Activity and conventional teaching methods on students‟ performance and retention in Agricu...
ABSTRACT
The generation of electric power using different fuel resources to meet load demand and losses while satisfying various constrai...
ABSTRACT
This study was carried out on the impact of corporate social responsibility on financial performance of the ba...